
Arhaus Showcase Brochure
This environmentally conscious furniture store needed a concept brochure for the sales team to take throughout the country, to sell the business-to-business community on their overall store concept. This piece needed to tell the Arhaus story, be as environmental as possible, to prove they walk-the-talk, and also look creative and contemporary like their furniture. Also, it needed to be short and sweet, so the busy folks they were showing the piece to could grasp the concept in a short amount of time.
Yurich creative decided to make the piece slender (environmental and contemporary in approach). One of the materials the store uses for a table top is copper and reclaimed wood. We decided to use a metal and twigs to close the brochure as a method to communicate the materials Arhaus uses. We found Copper was too soft and hard to source so we used brass. The twigs are just found twigs. The paper is 100% post consumer.

Here are the stats:
• Smaller size means less paper used
• Paper had 100% post consumer waste
• Less paper used saves energy in shipping
• More white space in the design means less ink used
• Piece was printed at Great Lakes Integrated FSC certified
• Ink has a total bio-based, renewable raw material of 45%
• 29% of it vegetable base
• Printers were local, paper was manufactured in New York State
• Envelope uses no printing, just logo embossed
This piece continues to wow our clients and potential clients. One thing that helps in its wow factor, is the great job our writer Jimbo did on the copy. The partial success of the brochure was that he nailed the copy for the demographic. When designing green, thinking of the "whole system", design, copy, printing, shipping, recyclability... the list goes on, is essential, so not only is in itself green, but it is used by the consumer in a successful manner. In a graphic designers world that means it is communicated effectively. In an industrial design world it is form and function.